multiplatinum chart-topping global pop powerhouse Zara Larsson joins forces with fellow visionary and record-breaking artist-producer David Guetta on a blockbuster new single and music video entitled “On My Love” out now via Sommer House/Epic Records. Listen to “On My Love” HEREand watch the music video HERE.
It reunites Zara and Guetta following their iconic first collaboration “This One’s for You.” The latter served as the Official UEFA EURO single of 2016, picked up a gold plaque from the RIAA, and has gathered nearly 1 billion streams thus far. “On My Love” sees them tap into the same creative synergy, yet leveled up all-around. Disco-style keys set the tone as an energetic beat kick into high gear. Zara’s delicate verses build towards a luminous and lush refrain topped off with a chantable hook. It feels tailormade for the last dance at your favorite packed nightclub, sunset pool parties, and the main stages of festivals around the world.
The emotionally charged music video incorporates childhood home video footage of Zara and her sister Hanna from the Larsson family archive. These tender moments of their upbringing fit comfortably alongside ecstatic vignettes of the girls all grown up, living and loving life together now. It doubles as an emotional tribute to their unbreakable bond and eternal sisterhood.
About the song, Zara commented, ‘On My Love’ is about the relationships you have in your life that mean so much to you that you would put everything on them. Whether that’s a platonic relationship, something with a family member, a lover, a friendship or whatever it is – we all need someone that just brings you pure joy, because that’s what life is all about.”
Most recently, Zara turned heads with “Can’t Tame Her” this year. Beyond reeling in hundreds of millions of streams, it spent 16 weeks in the UK Top 40, reached number 3 on iTunes, and number 1 on US Dance Radio. People hailed it as “upbeat, ‘80s-inspired,” and Consequence of Sound promised, “the earworm chorus for the song, which was co-written by Larsson, Karl Ivert, Kian Sang, and MNEK, demands a replay once the song comes to an end.” UPROXXput it best, “Zara Larsson is shining incredibly bright on her new anthem.”
Guetta’s global smash “Baby Don’t Hurt Me” [with Anne-Marie & Coi Leray] has amassed 500M worldwide streams, went top 10 in US radio, and number one in European radio. Currently the ninth most streamed artist on Spotify globally, Guetta won “Producer of the Year” at the BRITs and DJ Mag’s #1 DJ for the third year running.
Email:neill@outloudculture.com
Socials: @neillfrazer
