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Artist of the Week!

INsiders Guide ‘Artist Of The Week’: Famed Filipino Pop Girl, 4TH Impact

4th Impact, formerly known as 4th Power, stands as an extraordinary vocal powerhouse Filipino girl group comprising four exceptional biological sisters: Almira, Irene, Mylene, and Celina Cercado. Hailing from Santiago City in the province of Isabela, Philippines, the sisters have since established their base in Los Angeles, California. From an early age, they embarked on a journey through the world of music, turning their passion into a means of support for their family and the pursuit of their education.

Their musical journey led them to the twelfth season of the prestigious British singing contest, The X Factor, where they achieved the remarkable status of Top 5 Finalists. Notably, their X Factor UK audition rendition of Jessie J’s “Bang Bang” is a historic moment in the show’s history, amassing over 190 million views on The X Factor Official YouTube Channel, solidifying their global recognition and appeal.

4th Impact’s legacy extends beyond The X Factor UK, as they have consistently showcased their talent on various international stages. They clinched victory at the World Championships of Performing Arts in 2006, earning the title of Junior Vocal Group World Champion. In 2013, they returned to triumph as the Senior Vocal Group Grand Champion. Their journey also led them to the South Korean talent search, Superstar K6, where they reached the impressive eighth place in 2014.

Following their success on The X Factor UK, 4th Impact received a plethora of invitations to perform throughout the United Kingdom and abroad. Their electrifying performances captivated audiences in London and neighboring cities. In early 2016, the group embarked on their inaugural tour, The X Factor Live Tour, co-headlining with fellow X Factor acts. They were not only the most highly anticipated act on the tour, but they were also named the best act following its conclusion.

Their journey has taken them to numerous destinations worldwide, including the UK, Ireland, Dubai, Switzerland, Norway, Gibraltar, Australia, New Zealand, Germany, Thailand, Japan, China, Taiwan, South Korea and more. They have graced the stage as the opening act for renowned artists like Boyzone and Rita Ora, and they’ve contributed their talent to charitable causes, such as the Monaco Charity Film Festival in 2007 .

They have been honored as Jollibee’s Yumbassadors in 2016, recognized as young Filipino achievers setting an example for the Generation Y. Furthermore, they have headlined the PPOPCon Concert in 2022 alongside other prominent PPOP artists.

4th Impact’s accolades and awards are a testament to their undeniable talent and hard work, including Pop Girl Group of the Year at the 2022 PPOP Awards, Pop Youth Model of the Year at the 2021 PPOP Awards, and Best Major Concert by a Group Category at the ALIW AWARDS 2018 for their “4th Impact: Invas10n Concert.” Their cover of Rihanna’s “Love the Way You Lie” earned them the Best Performance by a Duo/Group Category at the 2nd WISH Music Awards in 2017.

As the K-pop phenomenon continues to captivate audiences globally, 4th Impact is determined to break through into the international mainstream and make an indelible mark by representing P-pop (Filipino pop culture and music). They aim to showcase that they are more than just a group formed by a company or an agency, emphasizing the tight-knit bond they share as sisters. Their determination to represent P-pop, united by their unbreakable sisterly bond, has driven them to new heights, symbolized by their recent representation of the Philippines at the ASIA SONG FESTIVAL 2022 in Seoul, South Korea.

Their journey in the music industry continues with the upcoming release of their US debut single, “DISTORTED,” a lively and energetic pop upbeat song, produced by Miklos Malek, a prominent American-Hungarian songwriter, music producer, and mixing and mastering engineer, notable for his contributions on Jennifer Lopez’s hit “Love Don’t Cost A Thing.” This release marks the beginning of their US Tour, scheduled from November 2023 to 2024.

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4th Impact has transitioned into independent artists, drawing inspiration from iconic groups like Destiny’s Child, Spice Girls, and BlackPink. As they venture into uncharted territory, flying to America in pursuit of their dreams, they aim to capture the hearts and ears of the American audience. 

Celebrating their 8th Anniversary this year, as their heartfelt gift to their generous and dedicated supporters, fondly known as “DREAMERS,” with their First EP featuring five original songs crafted by top US Music Producers, slated for release on October 28, 2023 (which is also Almira’s birthday).

The impact of 4th Impact transcends borders, as evidenced by their monumental online presence. Their X Factor UK audition video boasts over 190 million views on YouTube and over 372 million views on Facebook.

As an integral aspect of their presence and outreach, 4th Impact maintains an active online presence across multiple platforms.4th Impact’s harmonious journey as siblings, continues to resonate with fans worldwide, as they stand as a testament to the power of their God-given talent, determination, and sisterhood in the world of music.

YouTube  subscriber base of 819K
Facebook  following of 463K
Instagram 318K followers
Twitter  104.1K followers 
TikTok 3.1 Million likes

Email:neill@outloudculture.com
Socials: @neillfrazer

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