After weeks of anticipation and social media teasing following her appearances at Paris and Milan Fashion Week, global superstar Becky G has teamed up with Elkan to release her highly-anticipated new single, “MARATHON,” via RCA Records. Alongside the song, she also shares its official music video. In the track, Becky G seamlessly switches between English and Spanish, showcasing her confidence in a way that is distinctly her own.
Filmed in Milan, the music video for “MARATHON” captures the song’s vibrant energy through a powerful mix of choreography and attitude. Becky G delivers precise, stylized movements that merge runway-inspired fashion with fierce intensity. Memorable moments, such as her standing atop a car and being caught in paparazzi flashes, emphasize her forward momentum and her ability to stay ahead of the game while the world watches.
Last week, Becky G made a surprise appearance in Seoul at BTS’s historic comeback concert at Gwanghwamun Square during her trip to South Korea. While there, she connected with fans through various activations, giving them an exclusive first listen to “MARATHON” before its official release.
Her influence continues to expand globally across both music and culture. Recently, Becky G contributed to the inaugural official soundtrack of the World Baseball Classic with her empowering anthem “Make It Count,” featuring Myke Towers and YEONJUN. Her presence in fashion remains strong as well, with standout appearances at Roberto Cavalli, Ferrari, and Stella McCartney during Milan and Paris Fashion Week. This release adds to her impressive trajectory as one of the most dynamic artists today — from her TIME100 Next recognition to her Tribeca-premiering documentary, REBBECA, and her memorable performances at awards shows.
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