featuring @sabrinacarpenter
Johnnie Walker, the world’s No. 1 Scotch Whisky*, has unveiled a new cinematic campaign starring two-time GRAMMY® and Emmy Award-winning global superstar Sabrina Carpenter. Created as part of the brand’s ongoing global partnership with the singer, the film celebrates her artistic evolution, signature style and the exciting next chapter of her career.
Directed by Academy Award-winning filmmaker Damien Chazelle and produced by Superprime Films, the campaign brings Sabrina’s personal interpretation of Johnnie Walker’s iconic ‘Keep Walking’ platform to life. Drawing inspiration from the effortless cool and rebellious energy of French New Wave cinema, the film combines striking visuals with spontaneity, freedom and playful rule-breaking.
At the centre of the story is Sabrina in full main-character mode, navigating a world filled with celebrations, unexpected encounters and vibrant moments. Her confidence, individuality and willingness to challenge convention reflect the campaign’s message of personal progress and embracing every step of the journey.
Speaking about the collaboration, Sabrina Carpenter said: “Working with Johnnie Walker and Damien was such a creative adventure. We wanted to create a true cinematic experience that was playful, unexpected, and full of personality. I’m a long-time fan of Damien’s work, so it was exciting to bring this visual world to life alongside him. This film felt like the perfect way to tell the Keep Walking story and capture the energy of this next chapter.”
Bringing his distinctive filmmaking style to the project, Damien Chazelle is widely recognised for acclaimed films including La La Land, Whiplash, First Man and Babylon. Known for his visually ambitious storytelling, dynamic musical sequences and exploration of ambition and creativity, Chazelle adds a compelling cinematic dimension to Sabrina’s story of self-expression and forward momentum.
The new film marks another milestone in Johnnie Walker and Sabrina Carpenter’s multi-year partnership. Previous collaborations include the launch of her signature Go Go Highball and a limited-edition Johnnie Walker Black Label bottle inspired by her personal style. Both initiatives are rolling out across Europe, Australia and North America, with additional markets expected to follow in the coming months.
The collaboration also reinforces Johnnie Walker’s broader global music platform, which celebrates artists who challenge creative boundaries, shape culture and bring their own unique perspectives to the world. Through Sabrina’s unmistakable personality and artistic vision, the latest campaign offers a fresh take on the brand’s enduring message: keep moving forward, embrace individuality and never stop walking.
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