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INsiders Guide ‘Artist Of The Week’: Shy Martin

Swedish artist and prolific songwriter SHY Martin (real name Sara Hjellström) has released a brand new single titled “Nobody Likes Moving On.” Listen to the song everywhere now here + watch the lyric video hereThe new single is the latest precursor to SHY Martin’s sophomore EP expected summer 2020. 

Magnifying the complexities faced as the dust settles from a breakup, the song embodies a somber shift that SHY and her team were compelled toward following their previous writing session, of which SHY describes:

  • “‘Nobody Likes Moving On’ was written the day after we wrote ‘Keep You Mine.’ We were talking about break ups and about moving on. In my past relationships I’ve moved to another city after they’ve ended and through that been able to easily have a fresh start, with new relationships and friendships. The conversation led on to our current relationships and I realized how horrible and hard a break up with my current boyfriend would be as we have so many friends in common and work with the same people in the same industry. We’re also completely in love with the same small part of Stockholm where we spend most of our time in the same favorite cafés, shops and restaurants. One of the songwriters came up with the starting line ‘we can build a wall downtown,’ and we continued the whole song out of that simple idea of dividing up friends and places so as not to run into each other. In the end breaking up is not easy for anyone who goes through it, and the song highlights that.”

“Nobody Likes Moving On” follows the release of deeply personal singl“can I call you back?” which sparked Complex to praise the track’s “dream-like flurry of breathy vocals, soul-touching songwriting and twinkling electronics,” while The Line of Best Fit called it “delicate and emotionally vulnerable in a way that we haven’t seen Hjellström before.” Earlier this spring, SHY released a collaboration with fellow Swedish artist Boy In Space on “Still The Same,” which Ladygunn coined “a lustrous bop. Anthemic and free-spirited.” SHY kicked off 2020 with January’s elegantly emotive “Slow,” which has already seen 10 million+ Spotify streams.

2019 saw SHY release a string of singles and collaborations solidifying her place among the top rising pop artists. Single “Make Us Never Happen” debuted with Forbes and saw top placement across many Spotify ‘New Music Friday’ playlists. Summer 2019 single “Same Old” and spring release “Out of My Hands” were equally well-received with support from the likes of V MagazinePAPER, and Idolator. SHY Martin also recently released a collaboration with Swedish duo NOTD on track “Keep You Mine.”

Since the release of her December 2018 debut EP, Overthinking, which featured standout singles “Forget To Forget,” “Good Together,” and “Just A Little Longer,” SHY Martin has amassed a collective 150 million+ Spotify streams. Her releases have generated widespread critical love, notably with PAPER naming SHY among their 100 People Taking over 2019.’

2019 also saw SHY Martin complete her first European headline tour, which traversed 14 cities and stunned audiences with her electrifying live show. SHY also supported Nina Nesbitt last December at her London show.

What do you think?

Written by Neill Frazer

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