Nick Brewer (Adrian Grenier) is a loving father, husband, and brother, who one day suddenly and mysteriously disappears. A video appears on the internet of the badly beaten Nick holding a card that says “I abuse women. At 5 million views, I die”. Is this a threat or confession? Or both? As his sister (Zoe Kazan) and wife (Betty Gabriel) rush to find and save him, they uncover a side of Nick they didn’t know existed. An eight-episode limited series told from revolving points of view, Clickbait is a compelling, high stakes thriller that explores the ways in which our most dangerous and uncontrolled impulses are fueled in the age of social media, revealing the ever-widening fractures we find between our virtual and real-life personas.
Australian based Matchbox Pictures and Tony Ayres Productions (TAP) together with Heyday Television produced the series for Netflix. All three companies are part of NBCUniversal International Studios, a division of Universal Studio Group. Tony Ayres (Stateless, The Slap) is Creator, Showrunner, and Executive Producer. Christian White is Co-Creator, Co-Producer, and Writer. Brad Anderson (The Sinner) is Lead Director. David Heyman (Once Upon a Time In Hollywood, Harry Potter, Gravity) is a NWEP through his production company, Heyday Television. Tom Winchester is Executive Producer for Heyday Television.
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