Grammy Award Winning Singer, Songwriter and Actress Toni Braxton Launches Body Care Brand “Nude Sugar”
Global superstar Toni Braxton introduces Nude SugarTM, a range of luxury body care with rich proprietary formulas developed to enrich and enhance the skin for women of all color; which is set to exclusively debut exclusively at ULTA BEAUTY stores and Ulta.com September 20, 2021.
Ms. Braxton is fulfilling a long-standing goal of creating serious body care solutions that she felt have been missing in the market. A true entrepreneur, she saw the need and lack of options for herself and women of all color, so she created the products that she wanted to buy.
The product range is specifically for melanin rich skin tones. Developed alongside a team of industry experts and formulators each product targets core body care needs. The Nude Sugar collection includes a restore & renew sugar plum elixir, hair & body mist, bath & shower gel, body lotion, discoloration and hydration cream, and time release all day protection body cream priced from $18-$45. Nude SugarTM is developed using hero ingredients like 100% Sugarcane derived Squalane and Plum seed oil. Squalane is naturally found in human sebum and keeps our skin hydrated. 100% Sugarcane Squalane is lightweight on your skin and noncomedogenic. Plum Seed oil protects skin from free radicals while healing hydrating that is ideal for all skin types.
“I’m excited to step into my new business venture in the beauty industry and I couldn’t have been happier than to partner with ULTA who are leaders in the beauty retail space,” says Toni Braxton. “After working on Nude Sugar for 2 years I’m eager for women of all color to try my products that’s meant for US, there’s nothing else like it.”
The Nude SugarTM brand makes use of modern recyclable materials. You will see a combination of Sugarcane derived packaging as well PCR (post-consumer recycled). These are materials that reduce our global footprint and can be recycled. Sugarcane is a sustainable crop which helps address the growing concern of reducing our global footprint as well as using alternative packaging that is environmentally friendly.
All Nude Sugar products feature clean ingredients and sustainable packaging and are cruelty-free and vegan. The brandalso is free from petroleum, gluten, parabens, alcohol, and GMOs.
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