Multi-platinum pop phenomenon Zara Larsson is back today with ‘Can’t Tame Her’, a fiercely empowering new single available now via Sommer House/Black Butter Records.
Co-written by Zara with long-standing collaborators MNEK and MTHR – plus Grammy-winning US producer Danja (Britney, Timabland and more) – ‘Can’t Tame Her’ introduces Zara Larsson’s new era in spectacular, suitably-unstoppable fashion. With its glossy, futuristic bounce and shimmering 80s-inspired synths, the track’s upbeat momentum drives towards an immediately-chantable chorus as Zara proclaims, “you can’t tame her!” The accompanying video seamlessly translates this energy – and fierce, female-forward message – to the screen, having been shot in Prague with choreography from JaQuel Knight (who Zara first worked with on the now-iconic ‘Love Me Land’ video, as recently co-signed by Britney Spears).
The first release from Zara Larsson’s upcoming, third international album, ‘Can’t Tame Her’ also marks the launch of her newly-minted alliance between Zara’s own Sommer House label and Epic / Black Butter Records. Having taken control of her entire recording catalogue – which has been streamed over 9 billion times, the still-just-25 year old’s trailblazing deal made headlines worldwide and marks the next chapter for one of Swedish pop’s most exciting international stars.
A bold step forward in sound, visuals and storytelling, ‘Can’t Tame Her’ also aptly represents the irrepressibly positive attitude that has gotten Zara Larsson to where she is in 2023. A prodigious talent, Larsson provokes and pushes pop culture forward with enlightened and energized anthems that soar and seduce all at once. With every move, she continues to quietly make history and break records: her platinum-certified 2017 full-length, So Good, notably stands out as one of the most-streamed debuts on Spotify by a female artist ever. Zara’s growing catalogue boasts one smash after another, from ‘Never Forget You’, ‘Lush Life’, and ‘Ain’t My Fault’ to anthemic Clean Bandit collaboration ‘Symphony’: along the way, she has received awards and nominations ranging from the Swedish Grammys, BRITS and MTV EMAs to even gracing the stage of the Nobel Peace Prize. 2020’s second international album, Poster Girl, featured breakout hits like ‘Ruin My Life’, ‘Wow’, and saw Zara make further strides towards Pop’s top table. Launched entirely in lockdown, the project nonetheless saw Zara push boundaries, performing virtually for Roblox and hosting a viral live-stream show in partnership with Ikea on International Women’s Day. The last year or so has seen Zara Larsson unleashed, once more, into the real world: she played a sold-out Poster Girl European arena tour, scored a hit collaboration with Alesso (‘Words’ was just named by Billboard one of the best dance records of 2022) whilst dropping a cover of ABBA’s ‘Lay All Your Love On Me’ for Spotify Singles, where Larsson also attended the band’s Voyage premiere.
“Can’t change her / Can’t blame her / Can’t tame her” – watch out for much more from Zara Larsson in 2023.
Email: neill@outloudculture.com
