Vevo, the world’s leading music video network, announces the release of ENHYPEN’s ‘Live from Vevo Studios’ performance of “Helium” off their 6th mini album DESIRE : UNLEASH. ENHYPEN’s ‘Live from Vevo Studios’ performance of “Helium” is the first US studio performance of the track, and follows their previously released Live from Vevo Studios performance of “Loose.”
The ‘Live from Vevo Studios’ series offers emerging and established artists alike the chance to connect with fans through the art of visual performance. These artists can be their truest, most authentic selves with top-of-the-line audio and customizable lighting, further fostering the connection with their global fanbases, while building out their visual catalog.
DESIRE : UNLEASH debuted at No. 3 on the Billboard 200, marking their fifth consecutive top 10 – and eighth overall – entry on the chart, and is currently the second highest-selling K-pop album of the year so far.
Standout pop-rock track “Helium” likens the feeling of falling in love to breathing in helium, a gas nearly seven times lighter than air. Just like helium, love lifts “me” beyond all limits in an exhilarating rush toward “you.” Charged with urgency and momentum, “Helium” also showcases member JAY’s versatile talent through his involvement in production, lyric-writing, and guitar instrumentals.
“We’re always super eager to shoot with artists in the K-Pop space, particularly because the genre is so deeply rooted in live performance content,” says Cynthia Todd, Senior Manager, Talent Booking, Vevo, “We loved collaborating with ENHYPEN and their team to bring these two songs to life in a more intimate setting. “Helium” felt extra special to capture because of JAY’s involvement in producing the song and it truly highlights ENHYPEN’s sound and conceptual diversity as a band, while “Loose” showcases their incredible ability to give 100 percent while performing with choreography. We’re so excited to be part of this promo run for their album, DESIRE : UNLEASH, and hope fans love these videos as much as we do!”
In August of this year, ENHYPEN will embark on their U.S. and European legs of their ongoing ENHYPEN WORLD TOUR ‘WALK THE LINE’ performing 10 shows across 12 cities.
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