featuring @panicbaby1
Rising alt-pop star panicbaby continues her incendiary run of form with “American
Apparel” ft. North American artist and creative Baby Nova – released alongside a
signature VHS, Tumblr-charged music video. The new single marks her first official
collaboration, connecting with the Nova Scotia-born artist to deliver a dark, hypnotic
confessional laid bare across the sprawling backdrop of Los Angeles. Opening with the Omnichord’s dreamy tones and resonances, shaped on the iconic analog synthesiser from the 1980s, “American Apparel” quickly emerges with the kind of glossy, retro-fitted vibrations and visual art you’d expect, matching the singular duo’s brutally honest lyricism and intimate yet fierce aesthetic. panicbaby taps in first to reflect on past love that left her affinities in disarray: emotional exhaustion, escapism, and self-destruction blurring the lines between desire and doubt before calling out for Baby Nova’s emotional support and harmonised melancholy.
With an angsty tenderness, she yearns for intoxicating familiarities as the two artists measure the damage dealt in the face of passion enchanted by toxicity and temptation.
Paired with a hazy, outlandish visual journeying across LA, from liquor stores and diners to the Hollywood Hills, intimate scenes and glamorous styling combine to create a powerful moment of vulnerability and authenticity, cementing both panicbaby and Baby Nova as a formidable force crashing into wider consciousness. Collecting over 32M streams and 2.5B views across her infectious digital footprint, alongside tastemaker love from WONDERLAND, CLASH, THE LINE OF BEST FIT, COLORSXSTUDIOS, ONES TO WATCH, BBC RADIO 1, and more, panicbaby continues to affirm her electric trajectory since the release of her debut EP ‘f u jonathan’ and recent single “get naked” earlier this year. Carving her own lane as a
true multi-hyphenate talent, storyteller, and performer, the young artist also delivered a stream of performances across Europe, selling out shows in London, Berlin, and Paris for her first-ever headline tour, as well as supporting Artemas, Anna of the North, and Ari Abdul – firmly establishing herself as a touring force with on-stage capabilities that cross traditional lines.
With “American Apparel” marking significant moments for a songwriter and collaborator flourishing at blazing new heights, panicbaby is asserting her position as one of the most potent and exciting prospects emerging across the international blueprint.
- Email: neill@outloudculture.com
- Socials: @frazer.live
- @neill.outloud
