You read that right. Mattel announced that a View-Master, live-action movie is in the works. The movie is in development along with Sony Pictures Entertainment, and will be about the iconic 3-D image toy that was originally introduced in 1939.
Exact details on the plot are unknown at this stage but it will be based in some form on a toy that Mattel describes as a “stereoscopic viewing device has been a popular childhood staple for generations and has taken its fans all over the world with its 3-D image reels, creating worlds of imagination and storytelling for every adventure seeker at heart.”
“View-Master has inspired generations to embark on boundless adventures, offering a treasure trove of storytelling possibilities for this film,” said Robbie Brenner, President of Mattel Films. “We’re thrilled to work with Sony Pictures Entertainment and Escape Artists’ Todd Black to bring this Mattel franchise to life. Their creative and filmmaking expertise sets the stage to introduce a modern take on this beloved toy to audiences everywhere.”
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