Multi-platinum recording artist and global hitmaker Bebe Rexha is back with a fiery new track that seamlessly blends her heritage with pulsating dancefloor energy. Titled “Çike Çike,” a phrase meaning “hey girl, hey girl” in Albanian, the bass-driven house anthem is a vibrant ode to Rexha’s Albanian roots, infused with bilingual Albanian-English lyrics that capture the chaotic euphoria of a girls’ night out.
Rooted in her heritage and crafted for peak-hour energy, “Çike Çike” boasts an addictive hook and euphoric drop that continue to establish Rexha’s reputation as a mainstay in the world of global dance music. The song’s infectious beats and cultural nods serve as a powerful reminder of her commitment to embracing her full identity.
Raised by Albanian parents in New York, Rexha has always prioritized her cultural roots in her artistry. The upcoming album, DIRTY BLONDE, set for release on June 12, is a reflection of that journey—an unapologetic celebration of her truth and heritage. “My culture is incredibly important to me,” Rexha explained. “When DJ Snake sent over this beat with that incredible 808 bassline, I knew I wanted to weave something from my heritage into the track. The Albanian phrase ‘çike çike’ felt like the perfect way to pay homage to my roots while creating a powerful fusion of the EDM sound I love.”
In anticipation of the album, fans were given a sneak peek with a supercut of the upcoming music video, released last week. The teaser offers a glimpse into Rexha’s fearless experimentation and unfiltered authenticity, setting the tone for an era defined by bold creativity. The full music video is scheduled to premiere on February 25.
“Çike Çike” is now available across all streaming platforms, inviting listeners worldwide to experience Rexha’s latest cultural and musical fusion. As she continues to push boundaries and celebrate her identity, Bebe Rexha proves once again why she remains a force to be reckoned with in both pop and dance music.
- Email: neill@outloudculture.com
- Socials: @frazer.live
- @neill.outloud
