featuring @iambeckyg
Global superstar Becky G has released her latest single “PATRONA” through RCA Records, along with exciting news about her highly anticipated new album, “BARAJA BENDITA,” set to arrive on August 14, 2026. “PATRONA” marks the third single released in the lead-up to her forthcoming album.
More than just a bold statement, “PATRONA” is Becky G’s most explicit reflection yet of the mindset shaping “BARAJA BENDITA”: owning every decision, trusting her instincts, and embodying the discipline and resilience that have propelled her journey. Featuring powerful percussion, commanding vocals, and impactful lyrics, the track captures the essence of trusting oneself and moving with purpose. Instead of waiting for approval, Becky takes control of her narrative, embracing the responsibility and freedom that come with leadership. This single adds depth to the universe she’s building for “BARAJA BENDITA,” continuing themes of agency, evolution, and self-empowerment introduced in her recent releases.
The official music video for “PATRONA,” directed by Pedro Artola and filmed in New York City, visually amplifies these themes through a cinematic story. Set inside a vintage gym, the video follows Becky through moments of training, performing, and introspection—highlighting the unseen effort behind stepping into your power. Through repetition, discipline, and resilience, it emphasizes that success is earned through daily choices and unwavering commitment. The video also features PATRÓN Tequila, seamlessly integrated into the narrative, reflecting the brand’s longstanding partnership with Becky, with another collaboration on the horizon for this summer in July.
Earlier this year, Becky G introduced fans to the world of “BARAJA BENDITA” with singles “EPA” and “MARATHON,” offering a glimpse of what’s to come. The album represents Becky embracing her full identity—creating without boundaries and staying true to herself. Rooted in her experiences as a Mexican-American artist, “BARAJA BENDITA” moves effortlessly between Spanish and English, symbolizing the duality that has long shaped her artistry. Throughout the project, Becky explores themes of self-discovery, confidence, and freedom, inviting listeners into a deeply personal yet universally relatable universe.
Beyond her music, Becky G continues to expand her influence across entertainment, sports, and live events. This month, she graced the cover of PLAYERS magazine, sharing her lifelong connection to soccer. As an investor in Angel City FC, she champions women’s soccer in Los Angeles. She also attended the FIFA World Cup inauguration in Mexico and participated in the Opening Ceremony celebrations in Los Angeles. Additionally, she surprised fans with a special appearance during Alex Warren’s show, further bridging music, culture, and community in her ongoing journey.
