featuring @meovv
Global K-pop sensation MEOVV (My Eyes Open Wide) — SOOIN, GAWON, ANNA, NARIN, and ELLA — are gearing up for their highly anticipated return with the release of their new single album, GO HARD, arriving October 12 at 5 a.m. EST / 2 a.m. PST.
The two-track release will feature the title track “GO HARD” alongside “Indestructible,” delivering an empowering coming-of-age message centered on self-discovery, individuality, and finding the confidence to move forward on your own terms.
Fans can pre-save the album HERE.
At the heart of GO HARD is the idea of taking a leap when the road ahead is uncertain. The release embraces the fear, excitement, and pressure that come with growing up, encouraging listeners to push beyond their limitations, confront the unknown, and fully embrace the present moment.
Through their signature dynamic sound and emotional delivery, MEOVV channel a message of encouragement to today’s youth, celebrating individuality, confidence, and the courage to define your own identity. Rather than following a predetermined path, GO HARD encourages listeners to trust themselves and forge a future that feels authentically their own.
The new release follows MEOVV’s latest EP, BITE NOW, which debuted at No. 7 on Billboard’s World Albums chart in June and marked the group’s biggest first-week sales to date. With GO HARD, MEOVV continue to build on their momentum while delivering a message rooted in strength, self-belief, and unapologetic individuality.
About MEOVV
Fierce, stylish, and rapidly emerging as one of K-pop’s most exciting new acts, MEOVV are making their mark on the next generation of global pop. Pronounced “meow,” the multinational quintet — SOOIN, GAWON, ANNA, NARIN, and ELLA — is the debut girl group from THEBLACKLABEL, the label founded and creatively led by acclaimed producer Teddy “TEDDY” Park, whose credits include work with BIGBANG, G-Dragon, 2NE1, and BLACKPINK.
MEOVV immediately made an impact with their debut single, “MEOW,” a bilingual pop anthem that generated 5.1 million global streams in its first week, reached No. 10 on Billboard’s World Digital Song Sales chart, and saw its music video surpass 10 million YouTube views within 48 hours.
The group followed with “BODY,” a fierce track accompanied by their signature cat-claw choreography, before showcasing a softer and more emotional side through the R&B-infused “TOXIC.” The releases highlighted MEOVV’s versatility, vocal range, and growing artistic identity.
Just three months after their debut, the group took the stage at the 2024 MAMA Awards in Osaka, showcasing a commanding presence that belied their relative newcomer status. They were also honored with the Favorite Rising Artist award.
Most recently, MEOVV entered a new era with their second EP, BITE NOW, showcasing the group’s grit, confidence, and unwavering determination. The project debuted at No. 7 on Billboard’s World Albums chart and No. 26 on Top Album Sales, further cementing their rapid rise on the global K-pop scene.
Standing for “My Eyes Open Wide,” MEOVV represents the energy, authenticity, and ambition of young artists determined to take control of their own creative journeys. Hailing from South Korea, the United States, and Japan, the members bring distinct personalities and individual perspectives while sharing an unmistakable bond.
With members already earning writing credits, MEOVV continue to expand their artistic identity — balancing razor-sharp confidence with effortless smoothness. As they break barriers and pursue their ambitions, the group is carving out a space entirely their own, one bold release at a time.
- Email: neill@outloudculture.com
- Socials: @neill.frazer
- @neill.outloud
