featuring @xambassadors
Alt-rock band X Ambassadors are kicking off an exciting new chapter with the release of their latest single, “Y.O.T.H.” (Year of the Horse). The track marks the band’s debut release with FLG Records, following their recent signing to Frontiers Label Group’s new Artist Partnership Platform, NOIUS. The single is available now on streaming platforms, with an accompanying official music video.
Listen to “Y.O.T.H.”: https://ffm.to/xambassadors-yoth
Watch the official music video: https://youtu.be/-tvM7Uak5m0
Written during a period of significant personal and professional change, “Y.O.T.H.” captures the band’s reflections on growth, new beginnings and embracing the unexpected. For frontman Sam Nelson Harris, the track represents the beauty, uncertainty and challenges that come with moving into a new phase of life.
Reflecting on the inspiration behind the song, Harris explains that the past year has brought major changes for the group, including new additions to their families, a new record deal and fresh management. He describes the track as a song about possibility and learning to welcome whatever life throws your way.
The song’s creation also came together in an unconventional way. Its instrumental was written during a late-night session at a small Airbnb in Nashville, where the band was racing to finish one final idea before heading home. The lyrics followed a few weeks later, with the chorus coming to Harris in a rather unexpected moment while cleaning his bathroom.
With its themes of transformation, uncertainty and new opportunities, “Y.O.T.H.” offers a glimpse into where X Ambassadors are headed next.
The release is also the band’s first new music since their 2024 album, Townie, and signals the beginning of their partnership with FLG Records. X Ambassadors are the first artists signed to NOIUS, Frontiers Label Group’s invite-only Artist Partnership Platform.
Launched as Frontiers celebrates its 30th anniversary, NOIUS is designed to give established artists a more flexible and collaborative record-label experience. With an emphasis on creative freedom, transparency, investment and shared success, the platform combines artist-focused partnerships with Frontiers’ global reach and industry expertise.
The new single follows another milestone for the band in 2025, when they celebrated the 10th anniversary of their debut album, VHS, with the release of the reimagined VHS(X). Since then, the group has been busy in the studio working on new material, with more music expected in the coming months.
With “Y.O.T.H.” setting the tone for this next chapter, X Ambassadors are embracing change and looking ahead to what comes next.
For the latest news and updates, visit https://xambassadors.com/
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