Vevo, the world’s leading music video network, announces the release of multi-platinum recording artist Machine Gun Kelly’s Official Live Performance of “god save me.” Vevo’s Official Live Performances are the result of close creative collaboration with artists and their teams, resulting in a series of very special exclusive performances. “god save me” follows Machine Gun Kelly’s previous Vevo performances of “more than life (featuring glaive),” “twin flame” and “fake love don’t last (featuring Iann Dior).”
Official Live Performances are the flagship original content for Vevo, working with the biggest names in music – they are the result of close creative collaboration with artists and their teams, resulting in a series of very special exclusive performances. Specifically tailored creatives meant to fit the vision of each individual artist chosen, these performances connect artists with their global audience of fans adding to their visual library.
“Our team had a great time working on such an exciting creative with Machine Gun Kelly,” says JP Evangelista, Vevo’s SVP of Content, Programming & Marketing, “His enthusiasm at every stage of production was truly infectious – it was a true pleasure to work with such an involved artist. MGK’s energy was next level and we are all really pleased with the finished videos. “
An electric live performer who is currently finishing up his Mainstream Sellout Tour with a sold-out hometown show at FirstEnergy Stadium (Cleveland Browns) on August 13, Machine Gun Kelly closely collaborated with Vevo’s team to create a completely bespoke set that balances rock and roll and high fashion. “god save me” starts off slow and steady, reeling viewers in with a false sense of calm. As the camera pans out, it becomes clear that there’s more to this performance than meets the eye: Machine Gun Kelly is suddenly surrounded by ghoulish figures in black robes, their faces completely covered by mirrored fabric. Another quick pan in and the figures have disappeared, making their way behind him and starting a mosh pit.
ABOUT VEVO: Vevo is the world’s leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.
Vevo has consistently evolved over the past decade to lead within today’s ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
Email: neill@outloudculture.com
