In celebration of today marking Hip Hop’s 49th Birthday, DJ Premier releases the first music video for DJ Premier: Hip Hop 50 Volume 1 – out now via Mass Appeal. Featuring femcee icon and Bronx native Remy Ma and Grammy-nominated Rapsody, “Remy Rap” – produced by DJ Premier – showcases female lyricists in Hip Hop. Directed by Maya Table, the music video pays homage to early nineties Hip Hop – from inner city building rooftops to grainy black and white footage, down to the bucket hats, Cuban link chains, and DJ Premier scratching on a turntable.
DJ Premier: Hip Hop 50 Volume 1 is a five-song EP commemorating one of the culture’s most illustrious producers and his contributions to the history of Hip Hop. Produced entirely by DJ Premier, the EP includes collaborations with Lil Wayne, Nas, Remy Ma, Rapsody, Joey Bada$$, Slick Rick, and Run The Jewels. The EP salutes the Preemo sound while setting the stage for the other highly anticipated Mass Appeal Hip Hop 50: The Soundtrack releases.
Jay Worthy and Harry Fraud have a long-standing collaborative history. Even as established in the industry as they both are, a lot has transpired since the last time they connected, Eat When You’re Hungry, Sleep When You’re Tired (2020), and there’s little debating that both artists have experienced a major level up in between.
Both Jay and Harry have seen their profiles raised exponentially. Jay Worthy has since signed with Griselda Records, appeared on Isaiah Rashad’s The House Is Burning (“True Story”), released a new project with LNDN DRGS (Burnout 4) and collaborated with Larry June on the breakout 2 P’z In A Pod.
Harry Fraud has been equally as busy. Since Eat When You’re Hungry, Harry has produced chart-topping projects for Curren$y (The OutRunners), Dave East (Hoffa), Lil Peep (High Fashion), Benny The Butcher (The Plugs I Met 2), Jim Jones (The Fraud Department) and French Montana (Montega).
Now, Jay and Harry are back with their latest re-formation with You Take The Credit, We’ll Take The Check, which is now available at all DSP’s.
Born and raised in Queens, NY, Meyhem Lauren has long been one of the culture’s most reliable brands; built from quality, consistency, and flavor. The multimedia artist and personality takes pride in expressing himself artistically from a raw and unfettered perspective.
In addition to his musical contributions, Meyhem has also gained international notoriety as a charismatic cast member on the smash TV series Fu*c That’s Delicious; alongside long-time friends and frequent collaborators Action Bronson, Big Body Bes and The Alchemist. When not composing masterpieces, Meyhem Lauren also does voice work, which has been heard in memorable commercials and campaigns for FIFA World Cup and the NFL Super Bowl.
Meyhem has an extensive collaborative musical history, which includes previous projects with DJ Muggs, Harry Fraud, Buckwild, Madlib and now the just announced Black Vladimir album with Daringer. The album is also the first project for Meyhem’s new label imprint Black Truffle Enterprises.
For the better part of a decade, Daringer has created a completely unique aesthetic and become an industry staple for his ability to shift from creating dark and gritty canvases to more melodic jazzy-infused productions. His production has helped shape the “Griselda Sound,” and Daringer has been a vital cog in their movement from day one, and there is rarely a drop from Westside Gunn, Benny The Butcher, or Conway The Machine where Daringer’s sound is not omnipresent. The same can be said of his chemistry with Action Bronson, as Daringer has added his flourishes to Blue Chips, White Bronco, Only For Dolphins, and Cocodrillo Turbo. Now, Daringer takes the helm to oversee the production for another of his “Fu*k That’s Delicious” cohorts Meyhem Lauren with Black Vladimir.
Swoosh God (AKA “Swoosh Jesus”) is a native New Yorker, born and raised in Valley Stream, NY. A cultural shape shifter and iconic tastemaker, Swoosh originally made waves during the “Soundcloud Rap” era, and created a virtual cult-following before he was discovered by Playboy Carti; who inked Swoosh God to his label imprint at Interscope Records.
After departing his deal with Carti, Swoosh got back on his independent grind and continued to release the music that displays why he was so heavily sought after and labeled a future star; including collaborations with Lil Uzi Vert, Juicy J, Rich The Kid, Famous Dex, Matt Ox, a placement on the NBA2K Soundtrack and an appearance (“Swoosh Me Up!”) on A$AP Rocky’s AWGE DVD release.
Now, with major ties to the A$AP Mob & AWGE, Swoosh God returns with a new single, “Nothing To Say,” and a new EP announcement, Echo Son, which will be released on 8-19-22. “Nothing To Say” is now available at all DSP’s.
Benny The Butcher and his Black Soprano Family (BSF) have announced their biggest compilation project to date, Long Live DJ Shay, which will be released on 9-9-22. Along with the album announcement, they also released a new single and video for “Times Is Rough,” which is produced by the legendary DJ Premier. “Times Is Rough” is now available!
Long Live DJ Shay, is a celebration of the legacy and impact of DJ Shay (RIP), not only for BSF and Griselda, but his lasting impact on the culture. Long Live DJ Shay is Benny’s Roc La Familia project, a warning shot for the streets that not only showcases himself and his label, but more importantly his burgeoning roster of talent; and those closely associated with him. Long Live DJ Shay features appearances and production from Benny and his BSF brethren along with Westside Gunn, Conway The Machine, Boldy James, Stove God Cooks, Krayzie Bone, Armani Caesar, DJ Premier, The Alchemist & Jansport J.
“Long Live DJ Shay! We put so much into this knowing he is watching down on us, and I know this is gonna wake everyone up,” Benny The Butcher confidently asserts. “B$F is the biggest. I promise you we them ones. The album is top-notch; from production to the rhymes and it’s entirely mixed by the legendary Young Guru, so I know it’s gone pop out ya speakers the right way. “
Brady Watt is the living embodiment of a virtuoso, and his chameleon-like ability to mesh his instrumentation, production and artistry into any multi-genre setting with any artist he chooses is awe-inspiring.
Aside from his own solo work and collaborative endeavors, Brady’s contributions and production includes producing Jack Harlow’s hit single, “Same Guy,” featuring Maroon 5’s Adam Levine (which was punctuated when both artists performed the song on Saturday Night Live), the “Narcissist” which featured Westside Gunn and the iconic DJ Premier, and after a “Sunday Service” performance with Marc Rebillet went viral generating so much positive adulation, Brady Watt, DJ Premier and Marc Rebillet headlined a show in Central Park together last summer. Most recently, Brady released his “Nobody Home” single and video which featured the rhythm sections of Rage Against The Machine and Metallica and two trend-setting and legendary musical icons in Brad Wilk & Robert Trujillo.
Purveyor of the groundbreaking “Bass & Bars” series, after delivering a rousing performance of “Slam” with Onyx, Brady’s most recent episode featured him collaborating with multiple-time Grammy nominee Matisyahu; which further exemplifies Brady’s ability to both shape-shift and uplift any artist he works with.
Before she even dropped her debut project, Griselda’s First Lady Armani Caesar received a “Best Rap Verse of 2020” nod from Complex for her contribution (“Lil Cease”) to Westside Gunn’s Flygod Is An Awesome God 2.
Armani’s Griselda debut project, The Liz (2020), was met with immediate press and fan acclaim and the project was highlighted by esteemed press outlets such as Pitchfork, Rolling Stone, Complex, Fader, Stereogum, Hypebeast, CoS, XXL, HNHH, Uproxx, DJbooth, Forbes and NPR just to name a few. The Liz featured appearances from Griselda’s core (Westside Gunn, Benny The Butcher and Conway The Machine) and production from DJ Premier, Camouflage Monk and 808 Mafia.
Since The Liz was released, Armani has raised her profile exponentially, ripping guest verses on Westside Gunn’s the aforementioned Flygod Is An Awesome God 2 (“Lil Cease”), his Shady Records debut Who Made The Sunshine (“Liz Loves Luger” & “98 Sabers” Feat Conway The Machine & Benny The Butcher) and #HWH8 (“Forest Lawn” which also featured 2 Chainz), Conway The Machine’s From King To A GOD (“Anza”), two songs on Griselda’s Conflicted Official Music Soundtrack (“Mission Accomplished” with Westside Gunn, Conway & Benny & her solo offering (“Nerve Of You”) and most recently with her fellow 716 queen Che Noir’s Food For Thought (“Ladies Brunch”). Armani also performed standout sets at Coachella (both weeks), Rolling Loud (NYC, Miami & LA), Made In America Festival, Day In Vegas and Art Basel.
Now, #ARMANISZN is officially here, as she announces her new album, The Liz 2, with a new single, “Hunnit Dolla Hiccup” featuring Benny The Butcher & Stove God Cooks. While The Liz officially put Armani Caesar on the map, The Liz 2 will make her a star.
Email: neill@outloudculture.com
