Email:neill@outloudculture.com
Socials: @neillfrazer
Erin Olash, a multi-talented content creator and online personality from Kentucky, has captivated a diverse audience with her country charm and gaming expertise. Starting as a Twitch partner, Erin’s passion for video games led her to establish herself as a prominent figure in the gaming community. However, she is now expanding her content beyond gaming and venturing into fashion, cooking, and other diverse subjects to cultivate a well-rounded social media presence. With aspirations to reach a million followers on Instagram and connect with a broader audience, Erin aims to foster genuine connections by sharing lifestyle tips, cooking hacks, and product recommendations. She remains open to new opportunities as her multifaceted journey unfolds.
Hello Erin, welcome to OLC! Can you share the journey from being a Twitch partner, focusing primarily on gaming, to expanding your content into diverse subjects like fashion, cooking, and lifestyle? What motivated this shift?
Yes! I’ve always loved gaming ever since I was a little girl, and once I started twitch I became hyper focused on getting partner. It was like my number one goal. So I think without realizing it my content became very narrow. Once I reached that goal I was like ok, I can branch out and share some of the other things I’m passionate about.
As someone deeply involved in the gaming community, how do you balance your original gaming content with the new topics you’re exploring, such as fashion and cooking, to cater to a broader audience?
I think I keep gaming a little separate from my other content. However, when I’m on twitch before I start playing a game I tend to talk about my life with my audience, and some of the things I’m into outside of gaming. So it kind of comes up organically. It’s cool because with the live audience I can bounce ideas off of them regarding my less gaming focused content, and get feedback in real time.
With aspirations to reach a million followers on Instagram, what strategies do you employ to foster genuine connections with your audience, especially as you diversify your content?
I think the most important thing is consistency. As an enjoyer of various content creators I personally just want to know I can always go to their page and there’s something new. It’s a comfort to know that I can always rely on that. Of course, fostering the relationships through twitch and other platforms where I can also talk to my audience has helped a lot too.
Your country charm is a distinctive part of your persona. How does your Kentucky background influence your content, and how do you ensure authenticity in presenting your lifestyle to a wide audience?
The biggest way my content is influenced by my Kentucky background is probably seen in my vlogs, but even in a lot of my Instagram posts it’s very apparent I’m not in a big city doing unattainable things. I don’t embellish my every day life or the things I do for fun here in Kentucky.
Beyond social media, you mentioned being open to new opportunities. Are there specific areas or collaborations you’re particularly excited about exploring in the future?
I’m definitely open to a lot of new opportunities. I haven’t invested much time into any of my possible future endeavors yet, but I guess ya’ll will just have to see what I come up with in the future!
Given your interest in fashion, how do you use your platform to share style tips, and what role does personal expression through fashion play in your content?
I love to do get ready with me’s or hauls sharing my new pieces or outfits for the season. Usually just casual and fun because that’s how I feel about fashion. Expressing myself through fashion is one of those feel good, lighthearted things to me, and I just want to share it!
As you venture into cooking content, are there specific cuisines or cooking styles you’re passionate about, and how do you integrate your unique perspective into this aspect of your content?
Venturing into cooking has been really fun to me but I’ve found very quickly that I like to try recipes that feel homey but I know are healthy. So I want to focus on that balance between health and just enjoying a good meal.
Being a multifaceted content creator, how do you manage your time and creative energy across different content categories to ensure each aspect of your brand receives the attention it deserves?
That’s definitely the hardest part of not only being a multifaceted content creator, but also being a creator on so many different platforms. It’s hard to give each one the attention that they need to continue to grow. That’s part of the reason I took a few months off from streaming on twitch. I needed time to work on the other areas and platforms that I wanted to grow. I’m admittedly still learning in that regard.
What challenges have you encountered in expanding your content beyond gaming, and how have you overcome them to maintain a cohesive and engaging online presence?
The hardest part of expanding my content beyond gaming has been ushering my audience into the different passions I’ve never shared with them before. I’m lucky to have an audience that has been very receptive, but it’s always hard when you make a switch like that. Not only that, but trying to gain more of a female audience through things like fashion when a large percentage of my audience is male can probably sometimes come across as polarizing. I think that’s why balance is important.
In your journey to connect with a broader audience, are there key values or messages you aim to convey through your content, and how do you measure success in achieving those goals?
I think the big themes I want to convey are just to have fun and not take anything too seriously. I use social media as an outlet to connect and share my enjoyment of life, whether it be through gaming, cooking or fashion. I just want to have fun with it. If my audience is having fun and I’m providing some sense of comfort then I feel like I’ve been successful at what I’m trying to achieve.
Socials: ERIN OLASH
