Seattle rapper Macklemore takes fans behind the scenes of the official music video for Grammy-winning single “Thrift Shop,” from his debut album The Heist in the latest installment of Vevo Footnotes, premiering today. The exclusive content is part of Vevo’s celebration to honor the historic 50th Anniversary of Hip-Hop. Previously, Macklemore has worked with Vevo on a series of Ctrl performances of “GRIME,” “TAIL LIGHTS” and “HEROES.”
During the episode, Mackelmore discusses the challenges he and Ryan Lewis faced while creating the song, but highlights the simplicity and magic that ultimately resulted. He emphasizes the song’s anti-flex message and notes how it stood out and sounded different from other music at that time. Macklemore also describes the fantastic experience he had filming the music video, which involved visiting multiple thrift shops and vintage stores. He reveals that they invited fellow Seattle artist and featured artist WANZ to participate in the video just two hours prior to shooting, and that they found his now-iconic pink suit at Leroy’s, a renowned thrift shop in Seattle. Overall, Macklemore stresses the importance of having fun and staying true to oneself, rather than following the crowd and spending all your money.
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