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INsiders Guide: Serayah, Loren Allred, Lonr., Young & Sick, Oxymorrons, BIA, custie….

Serayah is a show-stopping trifecta of talent in Young Hollywood as a multifaceted actress, singer, dancer and entrepreneur. The rising superstar is best known for her breakout role of ‘Tiana Brown’ on FOX, iconic series “Empire,” and several other acclaimed roles in the space and television and film. Serayah is not only a talented, beautiful and intelligent actress but also an incredible music artist. Over the past three years, Serayah has begun to flourish as a music artist, writing and co-producing her songs and videos. Her hot first single, “Driving Me,” released in August of 2017, was such an independent phenom that the producers of Freeform’s hit show “Grown-ish” decided to play it in Season 1 of popular series. Driving Me (+1.5M views) had so much traction it garnered radio play in both huge markets in Los Angeles and New York as all well as other major cities across the nation and caught the ears on shows such as MTV’s “TRL” and “Wild’ In Out”. Serayah also dropped her single “So Good” in July 2018, which also left fans wanting more music from the young and talented artist. As she prepares the release of new music leading up to her highly anticipated debut project, Serayah can be seen on the STARZ new series “BMF” produced by Curtis “50 Cents” Jackson this Fall and more. With her immense social following of millions and status as “One to Watch,” there are no limits when it comes to Serayah as she keeps soaring to the top on-screen and with her music.

Loren Allred is multi-platinum selling recording artist, singer and songwriter. She is best known for her jaw-dropping vocal performance of “Never Enough” on the Oscar nominated and Grammy award winning “The Greatest Showman” soundtrack and film. In the film, Loren provides the singing voice for actress Rebecca Ferguson’s portrayal of the famed “Swedish Nightingale” Jenny Lind. The song debuted at #88 on the Billboard Hot 100 chart and was ranked #3 by Entertainment Weekly as one of the “Best Songs from Movies of the 2010s”.

 In early 2019, Loren joined Michael Bublé’s ‘love’ album for a duet of “Help Me Make it Through the Night.” She also performed with chart-topping songwriter and producer David Foster for his “An Intimate Evening” PBS Concert Special and album. 

 In 2020, Loren released her debut singles “This Summer” and “You Girl” and will release her first full EP “Late Bloomer” on September, 24th, 2021. For the remainder of 2021, Loren will be taking the stage with opera legend Andrea Bocelli for select dates on his American Tour. 

Lonr. eliminates barriers between genres with his sharp songwriting and passionate, soul-baring vocals. Welcoming listeners into his unique sonic realm, Lonr. announces Land Of Nothing Real 2, his second project. The project’s songs are packed with mold-breaking sonics and complex emotional storytelling, buoyed by Lonr.’s soaring hooks, innate musicality, and clever lyrics, which worm their way into consciousness. With a hand in the production of each of the project’s 8 songs, Lonr. offers romantic ballads like the recently released “Read My Mind” ft. Yung Bleu (475k YouTube views), devastating putdowns like “Say Less,” and rock-influenced ragers like “Rent Free.” Featuring an additional appearance from Coi Leray, Land Of Nothing Real 2 arrives on October 1st via Epic Records.

Along with the announcement of the project, Lonr. shares “Red Light,” the project’s opening track. Dominated by buzzing synths and Lonr.’s inimitable voice, “Red Light” blazes bright during its short runtime, with an insistent pulse and bass-heavy beat perfectly suited for mosh pit aggression. The 24-year-old artist vents his frustration, lashing out at fake friends and those who would put up obstacles on his path to superstardom.

Land Of Nothing Real 2 is the latest step in Lonr.’s upward music-making trajectory, which originated in his hometown of Onset, a small town in Massachusetts near Cape Cod. Citing influences that range from Kurt Cobain to Andre 3000 to Japanese composer Ryuichi Sakamoto, Lonr.’s unique musical sensibility caught the attention of H.E.R., who became a frequent collaborator of his, including on Lonr.’s 2020 Billboard #1 Urban AC hit “Make The Most,” which Lonr. performed at the 2020 BET Awards. After earning three GRAMMY nominations working with H.E.R., Lonr. broke out in a big way in late 2019 with his song “AM,” which caught fire on TikTok to the tune of over 1 million video creations and racked up over 28 million streams on Spotify alone.

“AM” and “Make The Most” appeared on Lonr.’s debut project Land Of Nothing Real, a 7-track effort that earned critical acclaim from the project found critical acclaim, earning attention from the likes of Billboard, The FADER, NPR, Uproxx, Audiomack, V Magazine, XXL and more, while he also opened on tour for Cordae. Most recently, he released “Save My Love” featuring Amber Mark, the lead single taken from the blockbuster Reminiscence soundtrack. Now signed to Epic Records, Lonr. is primed to explode into the national consciousness as he blazes his own unique trail to superstardom.

(Credit: Young & Sick)

Dutch musician and visual artist Young & Sick has released his new album BROTHER via B3SCI Records. The album is available for streaming everywhere now here + listen to new single “BROTHER” here. The album will also be available later this fall on limited edition translucent orange vinyl, available for pre-order here.

BROTHER came out of self-imposed isolation – written and recorded in a Vermont cabin with Luke Woods, Young & Sick’s bandmate and longtime music director. Woods’ near-death experience served as a catalyst for the themes  BROTHER explores, as Young & Sick contemplates the transiency of life and navigates the process of healing. A testament to the duo’s sonic versatility, BROTHER guides us on an enchanting journey, fusing operatics with electronic flourishes; impressionist-era orchestration alongside modern psychedelia.

On the album, Young & Sick say:

“We made BROTHER in the summer of 2019. Nick had just moved back east after a few years of slow-rambling around Los Angeles, and Luke was convalescing after a nasty bit of blunt force trauma and septic shock.

Above everything else -the joy of being reunited, the fear of separation, our shared and obscure musical obsessions (shoutout to SpaceArk)- we wanted to make an album of songs that made us giggle like schoolboys. An album we hope approaches both the weirdness and the timelessness of our love.

Photo credit: Michael Danners

New York City-based alternative hip-hop band Oxymorrons have dropped their highly anticipated and astoundingly innovative Mohawks & Durags EP. The project was released via Jason Aalon Butler’s (Fever 333 / Pressure Cracks / Letlive) artist collective 333 Wreckords Crew and features fan favorite tracks including anti-racism warcry “Justice”, the braggadocious banger “Green Vision”, and the band’s tribute to 90’s hip-hop and rock “Django”.

Building off the foundation they laid with their ‘Complex But Basic’ EP, Oxymorrons hit the studio with a mission to turn up the dial on their masterful genre-blending and create a project that truly represented their sound. When asked how ‘Mohawks & Durags’ compares to ‘Complex But Basic’, the band explained, “Both projects relate in the aspect of two different worlds / ideas coming together to make a beautiful bond. What you’re going to see is growth, a lot of edge and big heavy moments in the project. Mohawks and Durags will definitely give you a peek on what it’s like being New York City kids making rock music.”

To effectively capture that sound the band tapped the musical expertise of producers John Feldmann (Mod Sun, The Used, Blink-182), Zach Jones (Chelsea Grin, Dance Gavin Dance, As It Is), Marc Orell (Dropkick Murphys), Jason Aalon Butler, and The Hustle Standard. They had to get extra creative in order to bring the project to life during a global pandemic, doing what they could virtually after the initial sessions were halted due to Covid; until it was safe to make a quick trip back to LA to finish out the recording.

The guys observed, “What was happening around us definitely influenced what we had to say and how we wanted to capture and record that energy. During those trips Jason and Zach and the rest of the team really helped us sharpen our skills and hone in on exactly what our sound is… and the result is Mohawks & Durags.”

multi-platinum-certified Boston-born and Los Angeles-based artist BIA released her new song and music video “Besito” featuring Chicago rapper G Herbo.

Get it HERE via Epic Records

 Watch the music video HERE

 Pre-Save “For Certain” Deluxe Album HERE

Besito” is a track that features BIA’s signature sound and distinctive voice, with her usual girl empowerment theme, encouraging her female listeners to think they’re all that because they are, as she exposes her accomplishments to inspire girls and women while motivating them to never settle.

This time around, BIA opted to give us a deeper look into her universe as an Afro-Puerto Rican and Italian artist raised in Massachusetts switching from Spanish to English with sharp and witty verses in a new, contemporary hip-hop style that reflects how global her music is.

Meanwhile, in the music video, directed by Nigerian-born, British director Daps, we see BIA basking in Puerto Rico, the land of her grandparents, interacting with the people, embracing the culture, and enjoying the idyllic beaches, while looking strong and confident, aligned with the message of “Besito.”

Besito” featuring G Herbo comes after “Whole Lotta Money Remix” featuring Nicki Minaj. The remix, which has garnered 18 million views on YouTube, came to be after Minaj fell in love with BIA’s “fresh” hip-hop and wanted to jump on the track. The original song became a viral sensation thanks to TikTok with over 275,000 streams on the platform and attracting star support from Cardi BKylie JennerKendall JennerLizzoLil Nas X, and many more.

Premiering today is also the Savage X Fenty Show Vol. 3 where BIA is one of Rihanna’s special guests performing at the event. The iconic fashion show was filmed at the Westin Bonaventure Hotel & Suites in downtown Los Angeles, and it’s available exclusively on Amazon Prime VideoBIA will be wearing a very bright set that matches her fun and vibrant personality that will be available for purchase after the show, and her act will not only catch your attention, but leave you wanting more.

custie is an emerging alternative pop artist hailing from London, Ontario. His distinct sound explores what those who have praised his music describe as genre-blurring pop. custie accredits his knack for musical exploration to influences such as Frank Ocean, Prince, King Krule, The Beatles and D’Angelo.

custie has spent the past three and a half years developing his musicality and songwriting, as well as putting out short albums and performing. An artist at heart who has explored creative mediums his entire life, custie finally decided he would try his hand at music at 13 years of age.

In the beginning, he uploaded ambient instrumental music to his YouTube channel “Ci3 Music,” amassing over 21,000 views. He went by this moniker for three years, eventually releasing various short projects with his own vocals, including “MISSION 3.” More recently, he put on his first show at which he headlined, at the Rec Room Masonville in his native London, selling the venue out.

In 2021, he won the Forest City London Music Awards’ Youth Award for winning the High School Battle of the Bands competition. At 18 years old, custie continues to develop his songwriting, instrument playing, and continues to try and push his boundaries musically, as well as expanding his name locally.

What do you think?

Written by Neill Frazer

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