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INsiders Guide

INsiders Guide: Che Noir, Armani Caesar, Rome Streetz, OneShotAce, OT The Real, Apollo Brown & Philmore Greene…

Che Noir is emerging as one of the top multi-hyphenates (emcee and producer) in Hip-Hop.  Born and raised in the city (Buffalo) that is currently creating the rawest Hip-Hop in recent memory, Che’s ascent has been completely organic; and with each successive project she releases, her patrons continue to grow exponentially. 

Che Noir released her debut mixtape in 2016; which caught the attention of Benny The Butcher, who recorded “Tyson” with her in 2017.  Soon thereafter, she began working with 38 Spesh, who featured her on numerous Trust Gang releases leading up to her 2020 project, As God Intended, (produced entirely by Apollo Brown), which featured collaborations with Black Thought and Skyzoo.

In January of this year, Che set the table and turned her thoughts into a Michelin chef-level full course meal with the release of her breakthrough project, Food For Thought, which further demonstrated her massive range, styles, and techniques; from nostalgic reminiscences to crime-driven narratives.

Now, the Shea Butter Queen branches out even further with her forthcoming project The Last Remnants; where she not only thanks God for the bread on her table, but for also blessing it. 

The Last Remnants is also a full-circle moment for Che, as she re-connects with Benny The Butcher for the projects lead single “Wash The Dishes,” where she makes it clear that she’s not above doing the dirty work “we can all get it, it’s enough for us all to eat, if we run out of plates after I eat, I’ll wash the dishes.”

 “I remember when I heard the beat, and did my verse I knew Benny would be a perfect fit for this” Che Noir recalled.  “Benny pulled up to the studio I was recording at in Rochester, we broke bread and “Washed The Dishes.”

Something’s in life make too much sense not to happen.  Like Rome Streetz and Griselda/GXFR forming like Voltron.

Ever since Rome’s signing was announced late last year, fans couldn’t wait to hear him spit his grimy and intricate vignettes for the industry’s pre-eminent tastemaker label.

Now, one of NYC’s brightest emcees and writers has officially announced his debut Griselda project, as his newest masterpiece, Kiss The Ring, will be released on 9-30-22 via Griselda/GXFR Records. 

Kiss The Ring is Rome Streetz on steroids.  This album is my deepest thoughts, feelings and experiences.  This is the culmination of all of my hard work and the times people said I couldn’t get lit making this type of music” Rome Streetz explains.  “Fast forward, I blew past them all and now they gotta Kiss The Ring.” 

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With his ear always to the streets, Westside Gunn recognized and admired Rome Streetz’s talents and knew he would make the perfect addition to Griselda.  “When I think of NYC and bars, no one’s name comes up first before Rome Streetz.  He’s an emcees emcee and Griselda is a lot stronger with Rome” Westside Gunn confidently asserts.  “We made a classic tape and this is just the beginning.  Rome Streetz is the future; Kiss The Ring.”

Before Kiss The Ring impacts, Rome has unveiled his Streetz Of Rage Documentary.  This past June, Rome Streetz invaded Europe, embarking on the Streetz Of Rage tour.  This original motion picture documents Rome’s navigation through four different countries throughout Europe; Germany, Switzerland, Italy and England.  This motion picture presentation also highlights Rome’s very distinctive story, and about his roots in London, England.  Going back to his birthplace of London, you will see Rome meet some of his family members for the first time.

The dedication and appreciation of Rome’s artistry from the European fans is something not to be missed.  The Streetz Of Rage Documentary Film and Tour is an essential element of Rome’s story leading up to the release of his debut Griselda Records project Kiss The Ring; which will be released on 9-30-22. 

Rome Streetz’ Kiss The Ring will be released on 9-30-22 via Griselda/GXFR Records.

OneShotAce is a rising new artist from Boston, MA, one who offers tremendous versatility, as he incorporates pain music and drill music with a style uniquely his own.

He has also already worked with some of your favorite artists; Moneybagg Yo, Benny The Butcher and his new single, “No Slack,” featuring Rowdy Rebel is just a hint at what the future holds for him. 

“No Slack” is the first single from OneShotAce’s forthcoming project, Big Pressure, which features collaborations with Rowdy Rebel, Sheff G and Millyz.  “No Slack” is now available at all DSP’s. 

OneShotAce’s Big Pressure project will be released on 10-14-22.

You can now stream OneShotAce’s new single “No Slack” featuring Rowdy Rebel below. 

Stream OneShotAce Feat Rowdy Rebel “No Slack”: https://www.youtube.com/watch?v=R9uxmT2Ngi4

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You can now purchase, stream, add, and favorite “No Slack” at your preferred DSP: https://orcd.co/noslack

Before she even dropped her debut project, Griselda’s First Lady Armani Caesar received a “Best Rap Verse of 2020” nod from Complex for her contribution (“Lil Cease”) to Westside Gunn’s Flygod Is An Awesome God 2

Armani’s Griselda debut project, The Liz (2020), was met with immediate press and fan acclaim and the project was highlighted by esteemed press outlets such as Pitchfork, Rolling Stone, Complex, Fader, Stereogum, Hypebeast, CoS, XXL, HNHH, Uproxx, DJbooth, Forbes and NPR just to name a few.  The Liz featured appearances from Griselda’s core (Westside Gunn, Benny The Butcher and Conway The Machine) and production from DJ Premier, Camouflage Monk and 808 Mafia. 

Since The Liz was released, Armani has raised her profile exponentially, ripping guest verses on Westside Gunn’s the aforementioned Flygod Is An Awesome God 2 (“Lil Cease”), his Shady Records debut Who Made The Sunshine (“Liz Loves Luger” & “98 Sabers” Feat Conway The Machine & Benny The Butcher) and #HWH8 (“Forest Lawn” which also featured 2 Chainz), Conway The Machine’s From King To A GOD (“Anza”), two songs on Griselda’s Conflicted Official Music Soundtrack (“Mission Accomplished” with Westside Gunn, Conway & Benny & her solo offering (“Nerve Of You”) and most recently with her fellow 716 queen Che Noir’s Food For Thought  (“Ladies Brunch”).  Armani also performed standout sets at Coachella (both weeks), Rolling Loud (NYC, Miami & LA), Made In America Festival, Day In Vegas and Art Basel.

Now, #ARMANISZN is officially here.  After announcing her upcoming sophomore album, The Liz 2, with “Hunnit Dolla Hiccup” featuring Benny The Butcher & Stove God Cooks, Armani and Westside Gunn are cooking again with the album’s second single and visual for “Paula Deen.”

While The Liz officially put Armani Caesar on the map, The Liz 2 will make her a star. 

Armani Caesar’s The Liz 2 will be released on 10-21-22 via Griselda/GXFR Records. 

OT The Real closed out 2021 with a collaborative project with DJ Green Lantern, Broken Glass, and returned in May of this year with Maxed Out, his collaborative project with Statik Selektah which featured appearances from Freeway, Shaq, Gillie Da Kid & Wallo.

Now, OT The Real is back with a new project announcement, No Matter What, and a new single “In It” which features Chris Webby. 

“Linkin up with Webby was dope and the music we made is meaningful” OT commented.  “I hope it inspires people to keep going.”

“It’s been a pleasure connecting with and getting to know OT, both as an artist and a human being, over the past few months. Solid, solid dude” Chris Webby added.  “And he’s gunna be on a joint coming from my end soon too, keep an eye out!”

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OT The Real’s No Matter What features appearances from Ill Bill, Tsu Surf & Chris Webby among others. 

OT The Real’s No Matter What project will be released on 10-5-22.

You can stream the just released single “In It,” featuring Chris Webby below. 

Never one to rest on laurels, supreme beatmaker and producer Apollo Brown has again set the bar for Hip-Hop production with his new collaboration album with Chicago MC Philmore Greene, Cost of Living. The album represents the complete idea of introspection. Cost of Living is relatable, empathetic, grown and needs for nothing. The new album is grounded, personal and mature. Alongside Apollo Brown, Philmore Greene shines like few MCs are capable.

Apollo Brown & Philmore Greene’s Cost Of Living will be released on 11-15-22 via Mello Music Group and features guest appearances from Evidence and Rashid Hadee.    

Stream Apollo Brown & Philmore Greene “Time Goes”:  https://www.youtube.com/watch?v=wrqAAgFJf-A

You can now pre-order, add and favorite Cost Of Living at your preferred DSP: https://orcd.co/costofliving

Email: neill@outloudculture.com

Socials: @neillfrazer

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