featuring @iamserenadc
Originally from Australia and now based in Los Angeles, Serena DC is an acclaimed filmmaker, television personality, and the CEO and co-founder of Spark. Renowned for her work on Hollywood Disclosure, Serena has dedicated her career to highlighting stories that the mainstream Hollywood industry has historically overlooked. At Spark, she leads the creative direction and oversees the development of original programming. She also hosts her own Spark Original series, The Spark with Serena DC and Hollyweird, where she explores topics such as aliens, consciousness, psychedelics, and humanity’s place in the universe, featuring conversations with her favorite celebrities and experts.
Spark is a global streaming platform founded by Serena DC, Jack Osbourne, and Michael Mazzola. Focused on paranormal phenomena, UFO disclosure, and consciousness, Spark offers over 2,500 hours of content. Leveraging the founders’ backgrounds in film and television, the platform features documentaries, talk shows, and reality series that bring a cinematic and contemporary perspective to topics often considered fringe. Beyond its extensive library, Spark is cultivating a broader ecosystem that includes personal transformation programs, immersive travel experiences, and exclusive community initiatives. Available worldwide across major streaming platforms, Spark stands at the crossroads of entertainment, culture, and curiosity, inviting audiences to explore the mysteries of the unknown.
1. You started your career with Hollywood Disclosure and have now built Spark as a rapidly growing streaming platform with 2,500+ hours of content. What was the biggest gap you saw in the market that inspired you to go from storyteller to CEO and co-founder alongside Jack Osbourne and Michael Mazzola?
The biggest gap I saw was that this entire world of spirituality, consciousness, UFOs, psychedelics, the paranormal and human evolution was being treated like it was either fringe, outdated or too niche, when actually it is one of the most exciting cultural movements happening right now.
There is such a real subculture in Los Angeles around these subjects, and it is filled with fascinating people. Celebrities, artists, entrepreneurs, scientists, healers, seekers, skeptics, highly intelligent people and everyday people who are asking much bigger questions about life and the universe.
I felt like that audience was being missed. I wanted to build something fresh, cool, elevated and modern. Something that could 10x what was already being offered in the space.
Hollywood Disclosure was about personal transformation and showing the darker side of celebrity, so Spark felt like a natural evolution for me. I went from telling individual stories to wanting to build the home where these stories could live. When I shared that vision with Jack Osbourne and Michael Mazzola, they completely understood it. They were excited by it, they believed in it, and together we made it happen.
2. Spark brings Hollywood-level production values to topics like UFOs, consciousness, psychedelics, and the paranormal. How challenging has it been to attract top-tier talent like Brian Austin Green, Sharna Burgess, and Daniel Goddard to these subjects, and what has surprised you most about their openness?
What has surprised me most is how open people are. I think the world has really changed. These topics used to be whispered about or treated like guilty pleasures, but now people are much more willing to have these conversations publicly.
So many people in Hollywood have had extraordinary experiences. They have seen things, felt things, gone through spiritual awakenings, questioned reality, lost people they love, searched for meaning, or had moments they cannot explain. They just have not always had a safe, intelligent and beautifully produced space where they could talk about them.
When talent realizes Spark is not mocking these subjects or sensationalizing them, they get excited. We are treating these conversations with respect, curiosity and entertainment value. It is not about being strange for the sake of being strange. It is about asking bigger questions and making those questions feel cinematic, human and accessible.
3. You host two flagship series: The Spark with Serena DC and Hollyweird. What can viewers expect from each, and how do they reflect your personal journey from Australia to becoming a leading voice in this space?
The Spark with Serena DC is the talk show I always wanted to make. For years, I was manifesting that I would be the next Oprah. Then, after working in the industry for a while, I realized that maybe what I actually wanted was not to be the next Oprah in the traditional sense. I have so much respect for women who can show up every day and do that kind of show live for years. It is extraordinary. But I realized my path was different.
The Spark became my version of that dream. It allows me to have deep, inspiring, transformational conversations, but in a way that is completely on brand for me. I get to interview people in the woo-woo, spiritual, consciousness, psychedelic, ET and UFO worlds. So instead of being the next Oprah, I am probably more like the woo-woo version of Oprah, which feels much more accurate.
Hollyweird is a little more playful, but still very revealing. It invites celebrities to talk about their paranormal, supernatural and mind-bending experiences, the stories they do not usually get asked about in a normal interview. So far we have had guests including Howie Mandel, Margaret Cho, Thomas Jane, Andy Dick, Sharna Burgess and Jillian Michaels, with many more to come.
Both shows reflect my own journey because I have always followed curiosity. Moving from Australia into Hollywood, making films, hosting shows, building companies and now co-founding Spark has all been about listening to my intuition and trusting the doors that opened, even when they looked a little weird at first. Which, in my life, they usually do.
4. Spark has partnered with SpectreVision, Cineverse, and Uncork’d Entertainment. How do these collaborations help legitimize paranormal and consciousness exploration in mainstream entertainment?
Partnerships like these are incredibly important because they show that paranormal, consciousness and unexplained content is not sitting on the sidelines anymore. It is moving into the mainstream, and it deserves to be treated with the same level of care, quality and creative ambition as any other major genre.
When respected companies and creators come into this space, it helps shift the perception. These subjects are not just spooky stories or late-night rabbit holes. They are part of a much bigger cultural conversation about who we are, what we know, what we do not know and what reality might actually be.
For Spark, these collaborations help us expand the platform with strong content, recognizable partners and a level of legitimacy that allows audiences to feel safe exploring subjects that may once have felt too fringe. It creates a bridge between the mysterious and the mainstream.
5. Beyond streaming, Spark is expanding into immersive travel experiences, personal development content, and community events. How do you see the platform evolving from a content library into a full lifestyle ecosystem?
I have always seen Spark as much more than a content library. Streaming is the foundation, but the bigger vision is to build a full lifestyle ecosystem for the curious.
People do not just want to watch content anymore. They want to experience it. They want to learn, travel, transform, meet like-minded people, attend events, hear music that lifts their frequency, take courses, and go deeper into the subjects that inspire them.
That is where Spark becomes really exciting. We can take someone from watching a show about ancient mysteries, consciousness, healing or UFOs to attending an immersive experience, listening to manifestation music, joining a personal development program, or traveling to a place connected to the content they love.
To me, Spark is a world people can step into. It is entertainment, but it is also inspiration, education, community and personal evolution. A little streaming network, a little spiritual gym, a little cosmic clubhouse. Very normal.
6. Many of these topics, UFO disclosure, alien intelligence, expanded consciousness, have historically been dismissed or sensationalized. What responsibility do you feel as a filmmaker and CEO to approach them with both cinematic excitement and intellectual rigor?
I feel a huge responsibility because these topics are fascinating, but they also require care. If you treat them too sensationally, you lose credibility. If you treat them too dryly, you lose the wonder. The balance is everything.
As a filmmaker, I want the content to be cinematic, emotional and exciting. As a CEO, I want Spark to be a platform that audiences can trust. That means bringing in credible voices, asking smart questions, allowing room for skepticism and never pretending we have all the answers.
I think the best approach is curiosity with discernment. We can be open-minded without being careless. We can explore the extraordinary without abandoning critical thinking. And we can create beautiful, entertaining content while still respecting the intelligence of the audience.
For me, the magic is in the question. Not everything has to be proven immediately. Sometimes the most powerful thing you can do is open the door and let people look through it for themselves.
7. As someone who has spent years telling stories traditional Hollywood overlooked, what’s the most profound or paradigm-shifting insight you’ve personally gained through your work on Spark?
The biggest insight I have gained is that people are far more awake and curious than traditional entertainment often gives them credit for.
There is sometimes this assumption that audiences only want easy content, but I do not believe that. I think people are hungry for meaning. They want to understand themselves. They want to understand the universe. They want to know whether reality is bigger than the version they were handed.
Spark has shown me that the so-called fringe is not really fringe anymore. It is becoming the frontier. These are conversations people are already having privately, at dinner parties, in spiritual circles, at retreats, at UFO conferences, in text threads, and probably while pretending to be normal at school pick-up.
Now those conversations are moving into the mainstream, and I think that is incredibly exciting. Media can help people wake up to new possibilities, not by telling them what to believe, but by giving them permission to ask bigger questions.
8. Jack Osbourne brings his Portals to Hell experience and Michael Mazzola his work on Unacknowledged. How do your different backgrounds and perspectives complement each other in shaping Spark’s creative direction?
That is one of the things I love most about our partnership. We all come from different angles, but we meet in the same strange and wonderful middle.
Jack brings a huge amount of experience in paranormal television. He understands how to make these topics compelling, accessible and entertaining, while still keeping a grounded perspective.
Michael brings a deep documentary and disclosure background. He has explored UFOs, secrecy, consciousness and the bigger questions around what humanity may not have been told. Michael and I first worked together on Contact: The CE5 Experience, and we instantly became best friends and producing partners. Since then, we have made multiple films together, including The Hybrids, which is my latest movie and came out last month.
I bring my experience as a host, producer, entrepreneur and distributor, but also my passion for transformation, celebrity storytelling and building platforms that actually reach people.
We met Jack on the set of American Paranormal, and we just clicked. Creatively, it made sense very quickly. We are all connected by the weird, but in complementary ways. That is what makes Spark feel so alive.
9. With Spark now live worldwide, what kind of audience reaction or transformation stories have you seen so far, and what impact do you ultimately hope the platform has on viewers’ curiosity and worldview?
The reaction has been amazing because so many people are saying that when they find Spark, they feel like finally there is a place they can go to learn how to evolve from people who truly inspire them.
They love that it is not just old stories being recycled. It is fresh new content being delivered all the time, so they can keep checking back in, learning more, growing more and discovering new voices. We are seeing that in our subscriber growth and in our viral organic social media presence.
Ultimately, I hope Spark makes people more curious, more open and more connected to the mystery of life. I hope someone watches a show and thinks, “Maybe reality is bigger than I thought,” or “Maybe I am more powerful than I realized.”
If Spark can help people feel more awake, inspired and less alone in their curiosity, then we are doing something meaningful.
10. Looking ahead, what’s next for Spark? Are there dream collaborations, new formats, or bigger revelations you’re excited to bring to audiences in the coming years?
What is next for Spark is expansion on every level. More Spark Originals, more celebrity-driven shows, more documentaries, more immersive experiences, more personal development content, more community events, and more ways for audiences to engage with the content beyond just watching it.
I am especially excited about formats that blend entertainment with transformation. Shows that explore healing, consciousness, UFO contact, paranormal experiences, human potential, relationships, spirituality and the future of humanity in ways that feel cinematic, emotional and culturally relevant.
There are definitely dream collaborations I would love to bring into the Spark universe. Demi Lovato, Jared Leto, Keanu Reeves and Nicolas Cage are all on the manifestation board. I am also manifesting Zac Efron, but that may be partly because I have a crush on him. Although if he is into aliens, that would be a real bonus.
The bigger vision is to make Spark the leading destination for people who are curious about what is next: in entertainment, consciousness, human evolution and our understanding of reality itself. I truly believe we are at the beginning of a massive shift, and Spark is here to document it, celebrate it and maybe even help lead it.
SERENA DC SOCIAL MEDIA:
Instagram | 349K
SPARK SOCIAL MEDIA:
Instagram | 7612 Followers
TikTok | 566 Followers
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